An electronic textbook website is launching a smelly e-book after finding college students like to be able to smell their books, reports Reuters. A survey of 600 college students conducted by pollster Zogby International found that 43 percent of students identified smell, either a new or old smell, as the quality they most liked about books as physical objects.
Brilliant. (Yes, that was sarcasm.) Here are a few other ideas:
Many bank customers find that they are more likely to stand in line to interact with a young and attractive teller. Online banks could react by putting pictures of young and attractive people throughout the website experience.
Cooking enthusiasts say that rinsing vegetables in the sink makes them feel closer to the food and the earth. Canned goods companies respond by producing dirty cans.
Commuters report enjoying the time on the train so they can listen to their favorite podiobooks. Employers now require telecommuters to get up an extra 30 minutes early so they can listen, too.
Is the fallacy of your logic so hard to see? The book is a conduit of knowledge. The fact that some one also enjoys the scent is an offshoot of the meduim, but not a deciding factor in switching mediums. The more I read about missteps like this, the less I’m surprised that the eBook industry isn’t larger.