Today I received and email from Barry McArdle, author of I Sold The Moon!. He’s one of the many authors who does readings and book signings at various retail book stores. Only in his case, he gives away an acre of the moon (just take that at face value) with each copy of the book you buy. What a great marketing idea! And it seems to have worked:
I wanted to let your subscribers know that I was recently named a Barnes and Nobel “Author of the Month.” They awarded me this because I sold more copies of my book than any other “unknown” author at a book signing event held in one of their locations.
Congrats, Barry. I need to get my certificate of ownership framed.