How do you monetize free?

I don’t have the answer to that question. But I have found a hundred or so authors are interested in finding an answer. And that’s really the key: an answer, because surely there isn’t a single answer.

Check out this video of Tim O’Reilly provided by the fine folks at The Open Publishing Lab at the Rochester Institute of Technology. In it, Tim tells how he has monitized publishing things for free, plus some clues on how others might approach the opportunity. It’s only 4:00. Allocate the time. And mad props to Teel McClanahan III for bringing it to my attention.


Tim O’Reilly makes the argument for Open Publishing @ TOC 2009 from Open Publishing Lab @ RIT on Vimeo.





This entry was posted by Evo on Saturday, February 28th, 2009 at 5:25 am and is filed under Industry news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “How do you monetize free?”

  1. Zeus Says:
    February 28th, 2009 at 9:57 pm

    “monetize”

  2. Evo Says:
    March 1st, 2009 at 2:34 pm

    Tomato, tomatoe. :)

    E.

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